Free public transportation in Tallinn has created interest in world media, both in business and urban planning circles. FastCompany magazine analyzes the topic under headline “Why the worlds largest experiment in free public transportation failed”, stating that when Tallinn about an year ago made public transportation free to its residents - the move didn't attract new riders as much as expected.

Tallinn, the capital city of roughly 430,000 people embarked on the largest experiment so far in the fare-free public transportation movement, which proponents claim increases ridership, gets cars off the road, and decreases congestion all while making the city more accessible to low-income residents.

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