Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”, writes the online magazine EstonianWorld.com

Kentie is the managing director of Eindhoven365 and responsible for the place branding and marketing of Eindhoven city and region in The Netherlands. Having spent some time in the country, he is a long-time fan of Estonia and recently became an e-resident of the country.

“I am a convinced and proud e-resident and really thankful to Estonia. The country and the people touched me deeply and have such a positive impact on me that I decided to actively contribute to inspire and ignite the discussion on nation branding of Estonia,” Kentie said.

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